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On May 17th-18th, under the SPEC program, Swisscontact Cambodia led a delegation of representatives from the top five Cambodian SMEs to participate in the Netcomm Forum in Milan, Italy. This event provided an opportunity to explore market opportunities and learn about e-commerce in the EU. The forum attracted 21,000 participants, including representatives from global giants such as Google, Amazon, PayPal, MasterCard, eBay, Meta, DHL, and other major EU e-commerce platforms.

We are pleased to have had Mr. TAING SAMBATH from our team attend this event, allowing us to connect with EU partners and gain insights into their e-commerce and related services. Mr. Sambath remarked, "This is a fantastic opportunity to connect with Italian partners and explore trade opportunities between our two countries. In recent years, there has been a growing demand for rice from Southeast Asian countries. Cambodian rice, in particular, has seen strong demand following COVID-19 and the Ukrainian conflict. With the support of e-commerce platforms and EU partners, we can more easily introduce our products to the market at relatively low advertising and marketing costs. We are seeking long-term partners, and this forum has been instrumental in helping us find them."

We extend our gratitude to Swisscontact Cambodia, Khmer Enterprise, the Ministry of Commerce, and Cambodia Post for sponsoring this trip, which has enabled Cambodian SMEs to enhance their skills and competitive edge. Thank you.

TAING EANGHUOT RICE MILL #InspireCooking